Casual is a subculture. In the early 1980s it originated in the United Kingdom, when a lot of football supporters (and hooligans) started wearing designer clothing labels and expensive sportswear. That marked the beginning of the Casual culture. And since 2020 a new casual player entered the game: Casual Minds.
We started our brand as proud casuals with a love for high quality ánd good looking clothing. Exclusiveness, but payable. We are here to stay and we make sure you look good on matchdays!